25 October 2016
9 tips to creating the best LinkedIn profile
Here's my top 9 tips for creating the best LinkedIn Sales profile.
Learn better by video? Check out the video below.
Use a professional photo. It sounds silly but there are a surprising amount of casual profile shots on LinkedIn. Uploading a professional profile shot will not only increase your credibility but also allow people to recognise you more clearly.
Apply a background image. Your LinkedIn profile comes complete with a background image allowing you to stand out from the rest. You can select from LinkedIn's library of background images or upload your own. You may want to utilise this area to increase brand awareness!
Write a compelling headline. The first section of your profile that people are drawn to after your name is your headline. It is also included in search results across the platform. Rather than simply your job title, add a short break down of what you do. for example: "Helping South Australians achieve their property dreams"
Add rich media. Your LinkedIn profile can not only share information about you and your services but also deliver on those services. If you have fact sheets, commonly asked questions or are information that potential clients could find helpful or that you already provide for free, then upload it to your profile. You will find the "add Media" option under the summary, education and experience sections of your profile.
Create your own Public URL. Your public url or web address can be added to stationary and email signatures, as well as helping customers find you in search engine results. I recommend creating a url that is as close to your name as possible making it easier for both you and your clients to remember and recognise.
Take advantage of links. In the contact Info section of your profile you can add multiple links to your website & other relevant content. Be sure to select the "other" tab to customise your text to say what you like. for example Download the latest suburb property statistics.
Add your contact details. Make it easy for customers to contact you! Ad your phone number, email address and office number as a minimum. Everything after that is a bonus. Remember your contact information is only available to your connections.
Utilise your summary. The summary area of your profile is the perfect spot to tell your story. Your story will help customers get to know you and ultimately decide if they would like to utilise your services. Your key values. Unique selling points, previous results & your experiences are all great content to maximise your summary. Also do not forget to qualify key facts from your education and experience fields rather than reading like a resume.
Add your education. The education section not only allows your potential clients to see that they are working with an educated and qualified professional but this also opens up links to other connections you may have encountered during your education. The LinkedIn platform will then make locating and contacting former and current classmates a breeze.
If you have any questions or would like to know more, contact Oliver using the details below.
Raine & Horne South Australia
0419 306 798